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Notes on prospecting that doesn't feel like spam.
Lead lists, cold email and follow-up for small B2B businesses. Plain English, no hype.
How to Build a B2B Lead List That Isn't Garbage
Most cold outreach fails because of the list, not the email. Here's how to build one worth sending to.
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Cold Email Rules for Small B2B Businesses: CAN-SPAM, Gmail and Yahoo
Cold B2B email is legal in the US. Doing it carelessly can still get you fined or land your domain in spam. Here's the short version.
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How to Write a B2B Email Drip Sequence That Sounds Like You
Four short emails, spaced out, written the way you actually talk. Here's how to put a sequence together that people read.
Read the post →Who would you call if you had the time?
Book a free 30-minute call. Tell me who your best customers are and how you find new ones today. I'll tell you honestly whether outreach makes sense for you.