Real lists, real emails, sent by the rules.
These are the tasks that go on a prospecting list: figuring out who to reach, building and verifying the list, writing the sequences and handling what comes back. Outreach follows email sending rules (CAN-SPAM: a real sender, honest subject lines, a working opt-out), sends from your own tools and your own domain, and nothing goes out until you approve the messaging.
☰Target lead lists
Companies and contacts that match who you actually sell to.
- Built from public sources, not bought
- Company, contact, role and why they fit
- Sorted by fit so the best go first
- Your current customers and do-not-contacts left off
✓Enriched, cleaned and verified
A list is only useful if the addresses are real.
- Every email address verified before it's used
- Duplicates and bad fits removed
- Missing details filled in from public sources
- Risky addresses flagged instead of guessed
✉Email drip sequences
Short emails that sound like you wrote them, because you approved them.
- A sequence written in your voice
- Honest subject lines, a real sender, an opt-out
- Loaded into your sending tool on your domain
- Paced like a person, on business days
✎LinkedIn outreach drafts
Connection notes and messages, ready for you to send.
- Drafts written for each contact
- Tied to the same sequence as the emails
- You send them from your own account
- No bots logging in as you
⇄Reply tracking and CRM handoff
Every reply goes somewhere useful, not into a pile.
- Replies sorted: interested, not now, opt-out
- Interested replies handed into your CRM
- Opt-outs removed and kept off future lists
- Follow-up reminders for the ones you owe
↻Weekly list refresh
New accounts every week, not one big list that goes stale.
- New companies added each week
- Bounces and job changes cleaned out
- Next round of emails approved and loaded
- Notes on what's getting replies
◎Ideal customer profile and account research
Who you sell to, written down so the agents can find more of them.
- Your best customers, described plainly
- Industries, sizes, roles and locations to target
- Research notes on your top accounts
- Triggers worth watching, like a new location or a hire
⚙The rest of your list
The flat rate covers more than outreach.
- Sending domain and email authentication setup
- CRM cleanup and pipeline stages
- A landing page or one-pager for prospects
- Anything else digital you need done
The setup happens once. The prospecting runs every week.
Writing down your ideal customer, setting up email authentication on your domain and writing the first sequence is a project. It gets worked over the first weeks until the first emails are approved.
List building, verification, reply sorting and the next round of emails are recurring. Every week new accounts get added, the list gets cleaned, and the next approved emails get loaded into your tool.
The honest limits.
- Guaranteed meetings or reply rates. Nobody honest can promise those.
- Buying and blasting lists, or anything that looks like spam.
- Sending without your approval, from tools you don't own, or on a domain that isn't yours.
- Automating your LinkedIn account or breaking a platform's terms to get contacts.
- Legal advice. I follow the basic rules, and for anything unusual, like selling into Canada or Europe, you get qualified legal advice.
- Paying for your software or data subscriptions. Those stay on your card.
Not sure where your idea falls? Bring it to the free call and I'll tell you straight.
Got a list of dream accounts nobody has time to work?
That's usually the first thing we start on. Book a free 30-minute call and bring it.